PRIVACY

Privacy Policy

Last updated: August 10, 2026

Wall & Wag is operated by Sharafiev Design Inc. ("we", "us"). This policy explains what we collect, why, and who else touches your data. We do not sell your personal information, and we do not use your pet photos for advertising without asking you first.

1. What we collect

Information you give us

Photos you upload. The pet photos you submit to create previews.
Order details.Name, email address, phone number, and — for delivery or shipping — your postal address. For gifts, the recipient's name and your gift note.
Your pet's name, if you choose to include it on the artwork.
Email address for marketing, if you opt in through the welcome-offer popup.

Information collected automatically

Cookies and local storage. We use a small number of functional cookies and browser storage entries: to remember how many pet projects you have started (so the free one is applied correctly), to recognise a photo you already generated so you are not charged twice, and to remember that you have already seen the welcome popup. We do not run third-party advertising trackers.
Basic technical data from our hosting provider, such as IP address and browser type, used for security and troubleshooting.

What we never receive

We do not see or store your card details. Payments are handled entirely by Stripe.

2. How we use your photos

Your photo is used to generate your portrait previews and, after purchase, the high-resolution file we print or deliver. Specifically:

Your photo is sent to a third-party AI image generation provider that creates the artwork for us.
Purchased artwork is enlarged for printing by an AI image-enhancement provider.
Preview sessions — including the uploaded photo and the generated previews — are automatically deleted after 7 days if they do not become an order.
For completed orders, we keep the artwork and order record so we can reprint, handle a claim, and meet accounting obligations.

We will not feature your pet in our marketing without asking you first. If we would like to showcase a portrait, we will email you and use it only if you say yes.

3. Who we share data with

We share only what each provider needs to do its job, and we do not sell personal information. The categories are:

Payment processing — handled by Stripe, which receives your name, email and billing address. Card details go directly to Stripe and never reach us.
AI image generation and enhancement — your uploaded photo, to create your previews, and your purchased artwork, to enlarge it for print.
Shipping— our label provider and the carrier you choose (USPS, UPS or FedEx) receive the recipient's name, address and phone number.
Email delivery — your email address and order details, to send confirmations, shipping notices and, if you opted in, marketing emails.
Hosting, storage and database — the infrastructure providers that run this website and store your files securely.

These companies act as our service providers: they are bound by contract to use your information only to perform that service for us. We may change providers from time to time, but the categories above and the purposes they serve stay the same. If you want to know which specific providers we currently use, email us and we will tell you.

We may also disclose information if required by law, or to protect our rights and the safety of others.

4. Marketing emails

We email you about your order regardless — that is a necessary part of the service. Promotional emails are only sent if you opted in. Every marketing email includes an unsubscribe link, and you can also email us to be removed. Unsubscribing does not affect order emails.

5. How long we keep things

Unpurchased preview sessions: 7 days, then deleted automatically.
Order records and artwork: kept while needed for support, reprints and accounting.
Marketing subscribers: until you unsubscribe.

6. Your choices

You can ask us to access, correct or delete your personal information, including your uploaded photos and generated artwork. Email support@wallandwag.com and we will respond within 30 days. Note that we may need to keep basic transaction records for tax purposes even after deleting your artwork.

Depending on where you live, you may have additional rights — for example, California residents may request disclosure of the categories of personal information collected and request deletion. We honour these requests for everyone, regardless of location.

7. Security

Your photos and finished artwork are held in private storage that is not publicly listable, and preview links are protected by unguessable tokens. No system is perfectly secure, but we take reasonable measures to protect your data.

8. Children

Wall & Wag is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

9. Changes

If we change this policy we will update the date above. Significant changes affecting how we use your photos will be announced by email to customers.

10. Contact

Sharafiev Design Inc.
8801 Shore Rd, Brooklyn, NY 11209
support@wallandwag.com